To offer customers the best possible advice about colours and the right slat or profile, businesses must find a way to clearly present their products. Warema has therefore developed a new collection with a greater focus on trendy colours and clarity.
Warema’s aim was to create a collection that could be used in all circumstances. This extremely compact collection is practical for use on the road. It is divided into external venetian blinds and roller shutters and can be updated easily. Warema's new collection makes it easy for specialised retailers to find their way around the product range and to advise their customers – always with the latest samples to hand.
The new collection consists of handy and attractive collection cases – one for external venetian blinds and one for roller shutters – that can be connected with a magnet. This enables the various products groups to be demonstrated separately or together. The cases include high-grade samples of the latest external venetian blind slats, roller shutter profiles and colours. They are neatly sorted by price range. The new Zetra slat and the new A37 shutter profile have already been added.
The Selection category brings together the eight most popular white and grey shades from the existing colour collection – these colours account for almost 90 percent of customer demand and are available for all types of external venetian blinds and roller shutters. Warema also accommodates the current trend for matt facades with four matt colours for external venetian blind slats, allowing these to be combined seamlessly with matt shutter profiles. The collection also includes two integrated colour charts from the Choice category with a total of twelve small punched metal plates, showing additional colour options for selected roller shutter and external venetian blind variants. The remaining colours from the discontinued collection, which were rarely requested, will be dropped to help simplify consultations.
The most striking innovation in the roller shutter case is the option to choose between smooth and grooved variants for all profiles. This lends facades a uniform look when external venetian blinds and roller shutters are used in different rooms.
The new collection's self-explanatory structure makes it easier for Warema partners to consult with their customers and puts the focus on design trends such as matt colours and smooth shutter profiles. The collection is suitable for use in exhibitions, offices and on-site consultations.